Our Mission

Our underlying ethos is to promote the benefits of an active lifestyle, not through the use of literature but more akin to the cave men of old, where artwork was drawn on walls to depict a story, document a key event or moment in time. 

We’ve chosen a similar method to tell our story, albeit adopting a somewhat more modern set of tools & techniques with the prehistoric cave wall being replaced with a more visible & fashionable canvas, in the form of our range of clothes. 

Our mission is to create ethically produced garments that our customers want to wear again and again, not only because they feel and look great, but also because they reflect a sense of nostalgia, reminding us of adventures past and those yet to follow.